Lead generation is all about instigating, building, and nurturing customer relationships and need to have strong focus and empathy, as well as the ability to “read” people, even over the phone.
Experience & Skills
- Communication should be excellent
- Should know how to research the data from social network.
- B.E./ BTech/MTech / MCA / MBA
Nice to have skills
- Excellent in understanding and quick response on data.
- Excellent in Market research / R & D
- Added advantage if cold calling and emailing skills.
Roles & Responsibilities
- Conduct Market Research / Lead Generation activities to identify Potential Customers
- Develop and execute effective email campaigns, driving qualified leads into the sales funnel through optimized automation platforms
- Develop, optimize and manage A/B testing plan for Email marketing campaigns
- Work with the stakeholders in monitoring the sales pipeline and manage the opportunities in the pipeline
- Research and identify prospective companies and the right point-of-contacts within them using professional lead sourcing and data mining platforms
- Closely communicating with the Sales team to develop sales strategies and growth sales pipeline to consistently meet quarterly revenue goals
- Research content, extract and establish authenticity of a profile from various sources such as LinkedIn , Bloomberg.
