Data TransformationPivot & TransposeIntermediate

Split and Fold Columns

Infoveave Data Automation — Pivot & Transpose

Pick the column, set the separator — one row with five comma-separated values becomes five clean, individual rows.

Data from forms, CRMs, product feeds, and tagging systems frequently stores multiple values in a single delimited string — product categories, assigned skills, customer tags, department codes — packed together with a comma or pipe separator. Split and Fold Columns normalizes those multi-value fields by splitting each delimiter-separated value into its own row while duplicating all other columns alongside it, producing a properly normalized dataset ready for filtering, counting, and grouping by individual values.

Input:Tabular dataset with a column containing delimited multi-value stringsOutput:Tabular dataset with each delimited value expanded into its own row (other columns duplicated)

What Split and Fold Columns does

Split a delimited column into multiple rows in Infoveave workflows. Normalize comma-separated tags, categories, or multi-value fields for filtering, aggregation, and analysis.

When to use Split and Fold Columns

  • You have a Tags, Categories, Skills, or Labels column where multiple values are stored in a single cell separated by a comma, pipe, or other delimiter
  • You need to filter, count, or aggregate by individual values inside a multi-value field, which requires first splitting it into individual rows
  • You are preparing multi-label data for analysis where each label needs to be processed independently
  • You want to join a multi-value field against a reference table that has one row per valid value

When to avoid it

  • Your multi-value column is already stored as a proper array type — use Fold an Array for that case
  • You want to produce binary indicator columns for each split value rather than individual rows — use Split and Unfold for one-hot encoding
  • You need to split the column into multiple separate fixed-position columns rather than rows — use Split Column instead

Where it fits in your Infoveave automation

Split and Fold Columns is one step inside a multi-step Infoveave workflow. Chain it with other activities — no code, no manual hand-offs.

ConnectRead data from CRM, product feed, form export, or API with delimited multi-value columns
You are hereSplit and Fold ColumnsSplit the delimited column by separator into individual rows per value
FilterFilter the expanded rows to keep only the tag or category values relevant to the analysis
AggregateCount, group, or sum by the individual split values now in their own rows
AutomateSchedule the workflow to expand and normalize multi-value fields automatically

Build this workflow visually in Infoveave Data Automation — drag, connect, and schedule with no infrastructure setup.

Infoveave — Workflow Builder
● SavedSchedule: Daily 06:00
Data SourceConnectRead data from CRM, produc…YOU ARE HERESplit and Fold ColumnsSplit the delimited column…FilterFilter the expanded rows t…AggregateCount, group, or sum by th…AutomateSchedule the workflow to e…Dashboard

How teams use Split and Fold Columns

Real scenarios where this transformation saves hours of manual work.

Retail

Expand Product Category Tags for Category-Level Analysis

A retail team imports a product catalog where each product row has a Tags column containing comma-separated category labels like Red,Blue,Green. Split and Fold Columns expands each tag to its own row while keeping the Product ID and Name on each resulting row. The team can then filter, count, and aggregate by individual tag values — something impossible while the values are packed in a single cell.

Technology

Normalize Developer Skill Tags for Talent Analytics

An HR analytics team processes developer profiles where each person record has a Skills column containing pipe-separated skill codes. Split and Fold Columns expands each skill into its own row, enabling the team to count how many developers have each skill, filter by specific skills for project staffing, and join against a skills taxonomy reference table.

Healthcare

Expand Multi-Service Appointment Codes for Billing Analysis

A healthcare billing team processes appointment records where each row has a Services column containing comma-separated procedure codes for appointments covering multiple services. Split and Fold Columns normalizes each service code to its own row, letting the billing system process each service independently for insurance claim generation and revenue attribution.

See Split and Fold Columns in action

Input data (left) is transformed using the configuration below. The output table (right) is ready for dashboards or downstream steps.

Column To Split:Tags
Separator:, (comma)

Input Data

Customer IDNameTags
101JohnRed,Blue,Green
102AliceYellow,Orange
103MarkBlack
104EmmaWhite,Gray,Silver

Output Data

Customer IDNameTags
101JohnRed
101JohnBlue
101JohnGreen
102AliceYellow
102AliceOrange
103MarkBlack
104EmmaWhite
104EmmaGray
104EmmaSilver

Configuration

Key fields to configure in the Infoveave workflow builder. Full reference available in the documentation.

Column To Split

Select the column that contains the delimited multi-value strings. This column is the one that will be split and the split values will replace the original packed cell values in the output rows.

Separator

Specify the delimiter used to separate values within the column — a comma, pipe, semicolon, space, or any other character. Each occurrence of the separator causes a split. If no separator is provided, each individual character in the cell is treated as a separate value — useful for splitting character codes or fixed-format strings.

Frequently asked questions

Everything you need to know about Split and Fold Columns in Infoveave.

Also in Pivot & Transpose — and what runs before & after

Transformations in the same family as Split and Fold Columns, often chained together in the same Infoveave workflow.

Part of Infoveave Data Automation

80+ transformations. Zero manual steps.

Split and Fold Columns is one of over 80 transformation activities available inside Infoveave workflows. Chain transformations together — no code, no exports, no waiting for IT.

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